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How to find relation – A conversation about graphic design

What is our attitude to design? What is style? As designers, we are on the verge of separating ourselves from the institution and entering the «real world». The pressure to define ourselves as visual designers leads us to vulnerable conversations about our position and our future. This discussion forms the core of our project in which we question learned working methods and reflect on aesthetics to establish a new relationship to design. The resulting questions lead us to explore technical and experimental approaches with the aim of designing our own visual language.

Autor:innen
Lara Koller & Ladina Dörig
Jahr
2024
Studiengang
BA
Fachrichtung
Visual Communication
Themen
Ästhetik, Stil, Haltung, Positionierung
© ZHdK.
© ZHdK.