net2zero
Around 4% of global CO2 emissions are attributable to the internet, equal to the amount produced by the entire airline industry. The lack of discourse about the resources used by digital media encourages us to store ever larger images, videos etc. online. Reducing a website by 20 KB corresponds to planting 3.5 trees per year. This is where the «net2zero» project comes in, highlighting a movement that aims to reshape the web by seeing aesthetics as a driving force and a means of change. Using innovative design methods, «net2zero» defines sustainable internet aesthetics that set new standards and invites people to become a part of them.