Radically Good
Warum wir Velo fahren
The organisation Velolab promotes the bicycle as an environmentally-friendly mode of transport and supports its everyday use. A panoramic picture provides a visual narrative of the advantages of riding a bike as part of our everyday lives. Fragments of the picture are designed as fanfold postcards to take away so they can be shared with others. This project aims to boost the acceptance and use of bicycles in order to improve the quality of life in our cities.