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REPLICA – A Visual Argument against the Primacy of Innovation

Original, imagination, inspiration, appropriation, reference, collage, mashup, remix, sample, parody, pastiche, bootleg, expropriation, imitation, likeness, reproduction, facsimile, replica, copy, plagiarism, forgery.

The increasing abundance of visual and intellectual design material poses new challenges to the imperative of innovation and originality. The current boundaries between genuine originals and (negatively connoted) types of copying are becoming increasingly blurred. Visual and intellectual fragments are in a state of fluid transformation and undermine an understanding of design as being shaped by its author. In the light of the above, this project questions common dogmatic perceptions and explores methods of a creative practice of copying.

Autor:innen
Severin Weber
Jahr
2024
Studiengang
BA
Fachrichtung
Visual Communication
Themen
Original, Kopie, Transformation, Autorenschaft, Methode
© ZHdK.
© ZHdK.