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New Minimalism – Developing a Concept for Visual Brand Communication

Departing from the traditional understanding of minimalism by which design elements are largely relinquished, the concept of a «New Minimalism» presented here deliberately makes use of expressive elements. The concept is placed on a systematic footing by drawing on the notion of a quality/quantity balance.

Autor:innen
Julia Mann
Jahr
2022
Studiengang
MA
Fachrichtung
Visual Communication
Themen
Minimalism, Expressive Elements
© ZHdK.
© ZHdK.