Do You Buy It?
What does it actually mean to shop ethically? Taking the EU Digital Product Passport as its premise, this interactive installation critically examines the gap between transparency tools and systemic reality.
Guided by an AI assistant, visitors explore a global supply chain map that progressively reveals what labels disclose, what they omit, and what no system can trace. Through actor-level simulations, the piece makes invisible system dynamics visible. It challenges the idea that shopping ethically is primarily a matter of personal choice and confronts visitors with structural complexity rather than individual guilt.
